Case Studies
Reebok Watches
CATEGORY
Consumer Goods
PROBLEM
Reebok Watches needed to drive sales, hype and build brand awareness of its new retro collection among key media and influencers.
Solution
Created a launch strategy positioning the line as a fashionable accessory with both style and function. Created campaign titled “Be On Time For Fashion Week” to drive interest and buzz. Arranged an on-air giveaway for the Reebok PUMP watch on the Rachel Ray show.
RESULTS
Over 118 million impressions including placements in Vogue Magazine, People, NY Daily News, Huffington Post, Women’s Health, E! Online, and NYLON Magazine.
Reel Sisters Film Festival
Category
Non Profit
Problem
Introducing the festival to Younger Audience as well as connecting to current audience
Solution
Starting in 2017 for the festival's 20th anniversary, we began working to both make the festival's marketing more multigenerational and to have a larger reach than in the past. For that year, we were able to create over 19.6 impressions over 70 different contact sources, including a range of television, print and social media channels. This allowed the film festival to boost its impressions significantly and reach a much wider audience, a process they chose to repeat with us for the next two years.
In 2018, we increased their impressions to over 30 million, a 50% increase in impressions that provided great opportunities and growth for the film festival. We made recommendations that they go to film schools to recruit students for volunteers, who received credit for their service, and who in turn spread word about the festival through their own social media accounts, boosting the reach of the festival significantly. We also recommended an earlier start to the promotional process, ensuring that we had more time to be able to grow interest in the festival.
2019 was a banner year before the COVID-19 pandemic prevented the gathering from being able to be held, with over 196 million impressions made for the year. Our past success allowed us to continue building on the prior years' success, providing us with a solid start even earlier in the year, starting in August 2019. We greatly anticipate helping the festival again after COVID-19 passes.
EyeBuyDirect | Chillhouse
Category
Consumer Goods
Problem
Bridging brand awareness to US market
Solution
As part of a media outreach, Kosi helped EyeBuyDirect stage an event at Chillhouse that brought in 72 attending qualified media, out of a goal of 20. The qualified media were contacted at five different points, including invitations, RSVP contacts, an attended event where they received spa services, a gift bag and a range of interview opportunities and two press releases, the first of which contained a thank-you message and coupon code.
These media contacts included Real Simple, Allure, Today Show, Huffington Post, Refinery 29, W Magazine, Teen Vogue, WhoWhatWear, The Cut/NY Mag, Fitness, Essence, Health, Glamour, Cosmopolitan, Prevention, 20/20 Magazine, CBS This Morning and Fashionista, among others. In addition to qualified media who attended, another 76 were unable to attend but were sent media kits and gift bags including Harper’s Bazaar, Marie Claire, Shape Magazine, Dwell, Bustle, US magazine, The Zoe Report, Vogue.com, ELLE, Women’s Health, USA Today, WWD, The Knot/The Nest/The Bump, Paper Magazine, Pop Sugar, Refinery 29, CNBC and more.
Results
Outreach for the event included 140 social media postings reaching 67.8 million, passed on to a total documented reach of 4.4 trillion impressions and expected additional impressions of 30%. The event was to position their Blue Light Protection lenses to stand out from the competition. EyeBuyDirect was thrilled with the outcome, which far more than doubled their impressions from the 2018 marketing year of 1.9 trillion impressions. This extensive expansion has allowed the company to grow exponentially versus competitors.
Tourette Association of America
Category
Non Profit
Problem
Raising Tourette Awareness
Solution
Tourette syndrome impacts the lives of many people around the world, and the Tourette Association of America wanted to expand its messaging beyond awareness month into the rest of the year. Providing outreach that highlights students as well as staff in thought leadership positions, with one that was highlighted during awareness month which went viral after a community member worked with us to get pictures into notable publications, including People, Comic Book and BBC.
The member’s story, viewed over 51,000 times on Facebook, encouraged others with Tourette syndrome to tell their stories, raising awareness around the world. The story of a teen girl who wanted to simply watch a movie in a theater spread like wildfire after the TAA partnered with us.
Results
With the success of this program, we've emphasized targeting media who were looking for human interest pieces that showed a strong focus on leadership and resilience, providing us with many outlets for these stories to be heard. By using weekly meetings to refocus and pivot our strategy, we were able to adapt to frequent changes in social media and marketing. This allowed us to develop a significant increase in impressions, reaching 61.98 million impressions for the Tourette Association of America, an increase of 153% compared to the previous quarter's 24.45 million impressions. By working with us to increase their online impressions, we've helped the Tourette Association of America more than double their impressions while spreading awareness of Tourette syndrome into the rest of the year.
